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Rated 4.8 out of 27 reviews

Good People Always Win

Never compromise your moral values for profit. Our expert advisors help you identify what is holding you back and reveal our ethical growth strategies to scale beyond your wildest belief!
✨ How serious are we about doing good? We donate 100% of our profit to charity! ✨
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For as long as I can remember, people have treated business like war.

The idea is simple: crush the competition, take no prisoners, and do whatever it takes to win.

But what if that mindset is not just wrong, but completely backwards?

We’ve been taught that business is all about survival of the fittest—that you need to fight tooth and nail, sometimes at the expense of your values, to get ahead.

For a while, I bought into that mentality too.

I thought maybe ethics were a luxury, something you could only afford once you "made it".

But over time, I realized something powerful: the real winners aren’t the ones fighting dirty—they’re the ones playing fair!

Here’s the truth they don’t tell you: business isn’t war. It’s trust, relationships, and long-term value.

And when you lead with integrity, you’re not just "winning the battle," you’re building something far more powerful—lasting success.

Doing the right thing is no longer a choice between principles and profits.

It’s how you create loyalty, how you build trust, and how you secure real growth.

When you stick to ethical practices, you stop chasing short-term victories and start achieving sustainable results.

The old "warfare" approach to business? It’s outdated.

In today’s world, good people always win—not by force, but by earning trust, providing value and serving with love.

When you prioritize ethics, you aren’t just protecting your reputation—you’re positioning yourself for a future that’s built to last.

I know it goes against the grain of what we’ve been taught, but let me show you how being ethical is not just the right way forward—it’s the smartest strategy in the game...

Grab a free ethical marketing plan that drives revenue without moral sacrifice.

Please, only apply if you are serious about growing ethically.
click here to apply for a free plan

What we do

We are experts at the intersection of marketing and sustainability. Whether you need help marketing your sustainable business, communicating your sustainability initiatives, or making your marketing department more sustainable, we can assist you. With ethics and sustainability at the heart of everything we do, we're here to provide creative solutions that help your business grow ethically.

Intersection of marketing and sustainability

We're not just changing marketing; we're reimagining it! We believe that Good People Always Win and have set out on a mission to prove it. With marketing grounded in ethical and sustainable values, we’re driving a new age of business success built on integrity, inclusivity, and real impact.

learn more about us

Ethical Innovation Lab
proving that good people always win

Research & innovation

Pioneering innovation and research in ethical & sustainable marketing.

Educational resources

Documenting the process and sharing our findings along the way.

Explore our latest findings

Meet our expert advisory team

Our board of distinguished experts shaping the future of our organization.

Niklas Bergström

Nicke Bergström is a renowned creative genius and marketing polymath, best known for founding the award-winning digital agency Farfar. With over 100 international awards—including two Cannes Lions Grand Prix—he has led creative teams at VICE Media, MAG Interactive, and Mother, and has chaired prestigious international juries.

Ulrika Karlsson

Ulrika Karlsson is a distinguished global advisor on gender and health to the United Nations and Inter-Parliamentary Union, a former Swedish Member of Parliament, and a renowned advocate for women's rights recognized by UNFPA, currently leading initiatives on equity and equality as the Global Chair of G100 Wing and founding influential organizations to drive sustainable change.

Mohammad Albataineh

Mohammad Albataineh is a dynamic entrepreneur and seasoned AI leader, formerly Global Director at Microsoft and Worldwide Sales Leader at IBM, who currently drives growth through his stealth startup, mentors emerging companies with 500 Startups and Alchemist Accelerator, and serves on the Board of Advisors for H3 Dynamics Holdings.

Folker Wrage

Folker Wrage is a veteran advertising executive with over 25 years of experience as Creative Director at leading global agencies such as OgilvyOne, Leo Burnett, Saatchi & Saatchi X, Publicis, McCann, and Havas, founder of Wrage/Antwort, President of Leavingstone International, esteemed judge at Cannes Lions and other premier industry awards, and strategic advisor for the European Bank for Reconstruction and Development, driving innovation and excellence in marketing.

Dave Carey

Dave Carey is a seasoned global advertising executive, currently serving as Global EVP of Studios & Embedded Solutions at Monks, and previously leading Canada operations at Hogarth and OLIVER Agency, where he pioneered the in-house agency model and drove integrated marketing excellence over a 20+ year career.

Giuseppe Caputo

Giuseppe Caputo is the Group CFO at ISS Global Forwarding, overseeing financial strategies and growth across EMEA, Asia-Pacific, Nordics, and Baltics. He holds an Executive Postgraduate Diploma in Financial Strategy from Oxford University and has extensive expertise in financial forecasting, M&A, investments, and enhancing financial controls. Additionally, Giuseppe serves on the board of InnoVits, demonstrating his commitment to innovation and sustainable business practices.

Andreas Getzman

Andreas Getzman is a seasoned sales and business strategy consultant specializing in recruitment and staffing firms. He owns Amaste Investering and serves as a senior advisor at LIVIALI AB and Wani Energi AB. Andreas has led Consensus Sverige AB and advised Fastighetsbyrån Örebro. With extensive experience serving on boards, including Prinfo Welins and JW Loss Adjusting, he brings deep expertise in strategic planning and leadership coaching. Andreas holds a degree from Styrelseakademien.

Jan Anré

Jan Anrè is the CEO of Sjöborgs Maskin AB since October 2023, bringing extensive experience in sales and metal-cutting technology. Previously, he served as Managing Director for Seco Tools Oy in the Baltic States and as Regional Manager for Seco Tools in Sweden North and the Baltics.

Robert Axelsson

Robert Axelsson is a sustainability expert at the County Administrative Board of Västmanland since 2017, specializing in climate coordination and wetland adaptation. He holds a PhD from the Swedish University of Agricultural Sciences and is a Certified Mental Trainer. Robert serves on boards including the Västmanland County Air Quality Management Alliance and Agenda 2030 Alliance, and chairs the Western Visayas Integrated Learning Centre.

Helping sustainability entrepreneurs thrive is what fuels our mission.

The NUED Ethcial Advertising walks the talk. I had personal consultation with them. Anton Keller listened to my activities and understood my company's profile. He analysed it throughly through the ethical marketing lens and provided me a personal plan to grow, not only in sales but in expert product and services, and the supply chain. I recommend to reach out to them for your ethical marketing needs.

Dr Renuka Thakora
August 05, 2024

Anton is great, he is clearly very gifted in what he does but beyond that he is thoughtful, considered and provides great additional value add to his core service. Would highly recommend!

Matt C
February 01, 2024

I had an outstanding experience dealing with Anton and his team. Their communication was spot on, always addressing my queries promptly. As a sustainability design company we are delighted to work with their ethical products. What really stood out was their quick response times, showing their dedication to ensuring customer satisfaction. I highly recommend them - five stars all the way!

Cormac Harkin
February 01, 2024

Anton understands the marketing dynamics and guided me accordingly. Super smart and very dynamic.

August 14, 2024

I was impressed by the constructive approach that Anton provided in my introductory call to scale my business at my desired pace. I found him to be a great listener who took time to understand my business and my needs. He then provided a very logical approach to grow it and listed the partnership that would be required to implement it when I was ready. There was no hard-selling and in fact, Anton mentioned his pricing only at my direct prompting. I believe Anton walks the talk on ethical lead sourcing with this approach and would recommend him to firms desiring what his firm offers.

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May 15, 2024

I like the time taken to listen to me as a sustainability entrepreneur and provide solutions in line with what I would have done and suggest recommendations moving forward.

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Siel Environmental
August 21, 2024

Anton is one of the best and most honest people in the industry that I have had the honor to work with.

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February 29, 2024

I've worked with NUED for several years and I can't recommend them enough. Anton is committed to an ethical, cost-effective and results-oriented approach to lead gen and clearly cares about his clients. And this is all demonstrated in his willingness to guarantee results. If you're in the process of outsourcing lead generation, I'd really recommend NUED and the team.

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February 17, 2024

Questions & Answers

What does an Ethical Advertising Agency actually do?
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A good Ethical Advertising Agency will help you generate traffic ethically. It should also help you convert said traffic into paying clients at the lowest possible expense for your business while leaving the lowest possible footprint on the planet and society at large.

We do all of that but, unlike other agencies, our team at NUED not only produce ads and landing pages that produce up to 80% less CO2 than most websites. Our goal is to run circles around your competition, generate a ROI so big that you'll want to work with us forever and help you do all of that without selling your soul to the devil.
How do I know that I will get a return on my investment?
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Because we put our money where our mouth is and offer you big guarantees when working with us.
How do I know that my campaign will be sustainable?
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When working with us you will receive frequent sustainability reporting for your campaign alongside the financial results.
Do you work with small and large businesses?
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To us, your size doesn't matter 😏

If your business is making the world a better place and...

- You understand the value of spending $1 to get $5, we can work with you.

- You are serious about scaling your operations and dominating your market, we can work with you.

- You want to turn your marketing and sales department into a sustainable money-making machine, we can work with you.
Why is NUED the best Ethical Advertising Agency?
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While I could bladder on about how great we are, I'll give you the honest truth about our business instead...

✅ As far as we know, NUED is the only Ethical Advertising Agency in the world specialized on ROI performance.

✅ Our landing pages produce, on average, 80% less CO2 than other landing pages.

✅ Although limited, all of our reviews are 5/5 on G2 & Trustpilot.

✅ We have generated over $30M in revenue for our clients.

✅ Amongst our previous clients you'll find the UNHCR.
Can you guarantee results?
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All of our services Facebook Ads, LinkedIn Ads and Google Ads all include unique performance guarantees; where if you don't get the agreed upon results, we don't get paid.