The Challenge

‍Dailymap approached us with a vision to transform the social networking landscape by focusing on authentic, meaningful connections rather than screen time and ad revenue. Their goal was to create a platform where well-being comes first, providing a safer way for people to connect, free from ads, data exploitation, and fake profiles. However, to bring this ambitious idea to life, they needed a partner who could not only build their app and website but also craft a brand that resonates with a generation looking for deeper, real-world connections.

Our Approach‍

We worked closely with Dailymap to develop a comprehensive strategy that would set the stage for a successful launch. Our work included building the app and website and creating a brand identity that embodies Dailymap’s core values of safety, privacy, and community. Here’s how we approached each component:

  • App Development: We designed and developed a user-friendly app that emphasizes well-being and real-world connections. Key features include secure ID authentication, a 24/7 mental health support line, and tools to help users find friends, schedule activities, and manage daily tasks. By minimizing screen time and eliminating ads, the app aligns with Dailymap’s mission of prioritizing well-being.
  • Website Development: The website was designed to introduce potential users to Dailymap’s unique approach to social networking. It highlights the platform’s features—such as no ads, privacy protections, and mental health resources—while emphasizing its core mission: to help people find safer and more meaningful connections. With clear navigation and compelling calls-to-action, the website serves as a valuable touchpoint for future users.
  • Brand Identity: We crafted a brand that speaks directly to Dailymap’s target audience, primarily Gen Z, who are seeking more genuine interactions. The brand’s visual style, tone, and messaging reflect Dailymap’s focus on fostering safe, real-world connections. The tagline “Find new friends safer, better, and faster than ever before” encapsulates the platform’s mission and sets it apart from traditional social networks.