I'd spend hours just digging for worms in the garden.

But one day my father started talking about a magical bait...

A bait that would attract the biggest fish!

Naturally, I was intrigued so I convinced him to show me.

We went to a swamp in the middle of nowhere.

Carefully, we skipped on top of the moss pillows and to the edge of the water.

There we sunk a pulling net, waited and then pulled as hard as we could to catch some minnow.

Now, I'm telling you this story because there are two ways to catch a fish...

You either cast a wide net or use the right bait and rod.

Using a net will get you a lot of fish but you'll have no control over what type of fish you catch.

Using a rod and the right bait will catch you the right fish but never more than one at a time.

Or better yet, use both!

That way you get to catch the right type of fish in large volumes...

Acquiring customers is no different.

Learn which bait attracts your ideal customers.

Setup a system to generate traffic in abundance.

And create a process for converting it into sales.